OCEANO NOX
OCEANO NOX is a proof-of-concept fragrance film created in 72 hours using a fully AI-powered production pipeline — without any physical shoot, crew, or post team. Developed in-house by Lili & Vova, this internal research project explores the potential of generative video for luxury storytelling and brand content at scale.
AI-Generated Commercial Film — Proof of Concept
Internal R&D Project by Lili & Vova
Overview
OCEANO NOX is an experimental fragrance film created in just 72 hours using a fully AI-powered video production pipeline — developed and operated entirely in-house by Lili & Vova Studio.
All visuals, voice-over, music, editing, and post-production were generated using cutting-edge generative AI tools. No physical shoot, no cast, no crew, no external vendors.
The only non-AI material is the literary text: a passage from Paul Claudel, used in its entirety as the film’s singular narrative voice.
Objectives
This project served as both a technical demonstration and a creative prototype, with three primary goals:
Explore the potential of AI-generated video content for forward-thinking brands
Push the boundaries of generative storytelling in luxury commercial filmmaking
Meet the aesthetic and emotional standards of high-end advertising
Approach
What typically requires a large production team and several weeks of work was imagined, crafted, and completed in three days — with full creative control, conceptual depth, and a luxury-grade visual identity.
The pipeline involved no stock footage and no off-the-shelf solutions. Each element — image, voice, sound, cut, grade — was generated, curated, and assembled with an auteur-driven mindset using advanced AI tools across the entire workflow.
Strategic Impact
This project is not about replacing traditional production — it's about redefining what’s possible in visual storytelling.
By combining speed, precision, and strong creative authorship, we offer a new production model for brand content:
Faster timelines without compromising on quality
More agile workflows, reducing overhead and increasing scalability
Creative consistency across formats, platforms, and markets
OCEANO NOX demonstrates how a fully AI-native studio can deliver high-end, emotionally resonant content that meets — and even surpasses — traditional production standards.
Looking Ahead
This is a scalable model. With the right scale and collaboration, our AI-driven production pipeline can support campaigns, brand worlds, and content ecosystems — at the pace and precision today’s storytelling demands.
We’re not just testing tools. We’re building a future-ready framework for creative production.
Research
Our Research Approach
L & V Research is dedicated to exploring the intersections of design, technology, and scientific inquiry. Our multidisciplinary team investigates emerging technologies and their applications in visual communication, interaction design, and digital experiences.
Current Research Areas
Our current research focuses on several key areas:
Computational Design: Exploring how algorithms and data can inform and enhance the design process.
Visualization Techniques: Developing new approaches to visualizing complex data and scientific concepts.
Material Exploration: Investigating novel materials and their applications in design and communication.
Interactive Systems: Creating responsive environments and interfaces that adapt to human behavior.
Collaborations
We collaborate with academic institutions, industry partners, and cultural organizations to develop innovative approaches to design challenges. Our research has been supported by grants from various foundations and has been featured in international exhibitions and publications.
Publications
Our team regularly publishes research findings in academic journals, conference proceedings, and design publications. For a full list of our publications, please contact us.
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Studio
About Our Studio
Founded in 2018, Lili and Vova studio operates at the intersection of design, technology, and scientific research. Our team combines expertise in graphic design, digital media, programming, and visual arts to create compelling experiences that push the boundaries of conventional design practice.
Our Approach
We believe in a research-driven design process that combines rigorous investigation with creative exploration. Our work is characterized by a commitment to:
Conceptual Clarity: Distilling complex ideas into clear and compelling visual narratives.
Technical Innovation: Employing cutting-edge tools and techniques to realize ambitious creative visions.
Material Sensitivity: Considering the material qualities and production processes in all our work.
Contextual Awareness: Understanding and responding to the social, cultural, and historical contexts of our projects.
Services
We work with a diverse range of clients from cultural institutions to technology companies, helping them communicate complex ideas through thoughtful visual strategies. Our services include:
Visual Identity and Branding
Exhibition Design
Data Visualization
Digital Experiences and Interfaces
Publication Design
Environmental Graphics
Team
Our multidisciplinary team includes designers, developers, researchers, and project managers who collaborate closely on all our projects. We also maintain a network of specialized consultants and collaborators who join us for specific projects.
contact
liliandvova@gmail.com
