OCEANO NOX
AI-Generated Commercial Film — Proof of Concept
Internal R&D Project by Lili & Vova
Overview
OCEANO NOX is an experimental fragrance film created in just 72 hours using a fully AI-powered video production pipeline — developed and operated entirely in-house by Lili & Vova Studio.
All visuals, voice-over, music, editing, and post-production were generated using cutting-edge generative AI tools. No physical shoot, no cast, no crew, no external vendors.
The only non-AI material is the literary text: a passage from Paul Claudel, used in its entirety as the film’s singular narrative voice.
Objectives
This project served as both a technical demonstration and a creative prototype, with three primary goals:
Explore the potential of AI-generated video content for forward-thinking brands
Push the boundaries of generative storytelling in luxury commercial filmmaking
Meet the aesthetic and emotional standards of high-end advertising
Approach
What typically requires a large production team and several weeks of work was imagined, crafted, and completed in three days — with full creative control, conceptual depth, and a luxury-grade visual identity.
The pipeline involved no stock footage and no off-the-shelf solutions. Each element — image, voice, sound, cut, grade — was generated, curated, and assembled with an auteur-driven mindset using advanced AI tools across the entire workflow.
Strategic Impact
This project is not about replacing traditional production — it's about redefining what’s possible in visual storytelling.
By combining speed, precision, and strong creative authorship, we offer a new production model for brand content:
Faster timelines without compromising on quality
More agile workflows, reducing overhead and increasing scalability
Creative consistency across formats, platforms, and markets
OCEANO NOX demonstrates how a fully AI-native studio can deliver high-end, emotionally resonant content that meets — and even surpasses — traditional production standards.
Looking Ahead
This is a scalable model. With the right scale and collaboration, our AI-driven production pipeline can support campaigns, brand worlds, and content ecosystems — at the pace and precision today’s storytelling demands.
We’re not just testing tools. We’re building a future-ready framework for creative production.
